Influencer marketing is a form of social media marketing involving endorsements and product or service placements from influencers.
Influencers are people and organisations who have built a trusted level of knowledge and social influence in their field.
In the global events industry, these are specifically event professionals who are highly visible and active across a variety of social media platforms and who are thought leaders in one or more areas such as virtual events, incentive travel, destination marketing for example.
I work with hotels, venues, suppliers, destinations, organisations and shows on influencer marketing campaigns to:
- raise, build and strengthen brand awareness and exposure
- increase engagement with targeted event planner communities and audiences
- drive leads and generate revenue for product/services
Hot Hospitality Exchange is telling the brand stories of professionals and businesses within the global events industry. Whether you are a hotel, a venue, an airline, a show, a destination or an event services business, my mission is to leverage social media and online content to build and strengthen your brand presence, awareness and tell your story.
From influencer marketing campaigns to point of view vlogs to video podcast series, visual content is key to being 'visible' and by working with me, we explore all the different ways you can take advantage of the opportunities to deliver your brand story, personal or professional successfully.
Want to work with me on a campaign?
Influencer Marketing Campaign Clients
Here are some of my previous influencer marketing campaigns and projects
Copenhagen Convention BureauI am currently working on an annual paid social media campaign with the Copenhagen Convention Bureau creating content and marketing this destination to event planning professionals globally with a specific focus on the UK and European market.
The deliverables are:
4 VLOGS - one created per season: Winter, Spring, Summer and Autumn to showcase venues, activities and key messages of the destination like safety, sustainability, innovation, etc in every season.
2 Instagram, LinkedIn and Twitter posts per month on a specific agreed topic
Check out the vlogs here: https://youtu.be/csVG5anHgxkView more details...
The Singapore Exhibition & Convention BureauThis was a 3-month virtual social media campaign paid collaboration designed to highlight Singapore as the go-to global business event destination and Asia-Pacific node.
The key focus was to feature safety, trust and innovation in the destination as it works hard to 'return' to safe live, in-person events as well as successfully delivering virtual and hybrid event models.
1 Instagram, LinkedIn and Twitter post every week per month (3 months)
Hosted a two-part 'discussion' series called 'Spotlight Singapore Series' on specific current industry themes with special guests from Singapore Tourism Board and expert event professionalsView more details...
MICEPeak 2019This was a paid collaboration with MICEBoard - a sales and marketing online portal that promotes international meeting suppliers to German-speaking event planners market.
They organise a series of events annually such as this one called MICEPeak.
For this project, I attended as PRESS and created a social media campaign of my experience as a 'hosted buyer' of the 3 day event that took place in Riga, Latvia. I worked alongside the organiser as well as the Riga Convention Bureau and Latvia Tourism to deliver social media content across my social media platforms as well as a series of VLOGs to showcase the trip.View more details...
Vienna House Andel's Berlin HotelThis was a 6-month influencer marketing campaign for the Vienna House Andel's Berlin Hotel.
The campaign was designed to raise property and brand awareness and highlight the key selling features of this MICE property. The target audience was event planners based in Europe and UK.
1 x post per week on Instagram, Facebook, Twitter and LinkedIn
1 x VLOG per month on a specific topic (posted also to YouTube)
Content was delivered via video and images across my social media platforms - Instagram, Facebook, YouTube, Twitter and LinkedIn.View more details...
The Event Vlogger
Below are a selection of my vlogs on venues, hotels, shows, suppliers and destinations all around the globe.
You can check out my YouTube channel for more and please subscribe to stay notified on new vlogs!