Influencer Marketing

 

Influencer marketing is a form of social media marketing involving endorsements and product or service placements from influencers.

Influencers are people and organisations who have built a trusted level of knowledge and social influence in their field.

 

In the global events industry, these are specifically event professionals who are highly visible and active across a variety of social media platforms and who are thought leaders in one or more areas such as virtual events, incentive travel, destination marketing for example.

 

I work with hotels, venues, suppliers, destinations, organisations and shows on influencer marketing campaigns to:

- raise, build and strengthen brand awareness and exposure

- increase engagement with targeted event planner communities and audiences

- drive leads and generate revenue for product/services

 

Hot Hospitality Exchange is telling the brand stories of professionals and businesses within the global events industry. Whether you are a hotel, a venue, an airline, a show, a destination or an event services business, my mission is to leverage social media and online content to build and strengthen your brand presence, awareness and tell your story.

 

From influencer marketing campaigns to point of view vlogs to video podcast series, visual content is key to being 'visible' and by working with me, we explore all the different ways you can take advantage of the opportunities to deliver your brand story, personal or professional successfully.