• The Digital Footprints

    Interviews, Campaigns, Podcasts, Blog Articles, Speaking Engagements and Collaborations within the industry.

    Blog Interview

    Sabrina was interviewed by Juliet Tripp for her blog series entitled 'Inspirational Women in the Events Industry'. She spoke about her journey, her motivations, her thoughts on the glass ceiling, advise and inspiration. Click above on the title to read in depth!

    Featured in Blog Post Article from The MICE Blog

    Is TikTok the next BIG thing? Will it be the next B2B platform? And can the MICE industry use it as a content machine? Check out the article from The MICE Blog and our collaboration series, The MICE Exchange on our thoughts on TikTok and its future and potential for the MICE industry.

    SOBI Travel & Events Interview With Hot Hospitality Exchange

    What social media platforms are key during this time? What kind of content should hospitality industry suppliers be posting now and for the next 3 months? What is all the fuss about TikTok? Is What's App for Business any good? Check out the video to see all Sabrina's answers and more!

    Featured in Blog Post Article from The MICE Blog

    Do you think your success as an event professional that it makes a difference if you are based in a capital city versus if you are working remotely? And if YES or NO, why? What are the opportunities vs risks? What skills do you need in both scenarios? Click to read more!

    Speaker: Personal Branding & How to Start Vlogging

    Sabrina was one of the speakers and panelists as part of 2019 tradeshow, IBTM World's first ever 'Accelerate Stage' and 'MICE Influencer Series'. She gave a talk on 'Personal Branding and how to start vlogging' as well as taking part in numerous panel sessions on Influencer Marketing in the Events Industry alongside content creators such as Mariska Kesteloo, Keith Jenkins, Alessia Di Raimondo, Frank Waechter and Samira Salman.

    Discussing influencer marketing in the events industry in depth.

    Sabrina was a guest on newly launched events industry podcast, MICE FM run by Thomas Danielsen. Influencer marketing is by now a term most people in the travel industry are familiar with. However, most of that is associated with millennials, highly edited images on a beach with turquoise waters and #lovemylife. A new breed of influencers in the B2B space is emerging slowly. In this podcast, eventprof and B2B influencer and vlogger (video blogger) Sabrina Meyers, out of Cologne, Germany talks about influencer marketing, what it is, experiences with influencer marketing strategies, and more. Sabrina Meyers is clearly well-spoken and knowledgeable and shares a lot of wisdom in this one! This is another great episode!

    Discussing all things social media in the Events Industry.

    Sabrina was a guest on events industry podcast, MICEboard run by Peter Cramer from PeC Communications. She discussed all things social media from her personal journey with Hot Hospitality Exchange to campaign, collaborations as well as insights and advice. MICEboard is catered to the German-speaking eventprofs community so it starts off in German but from 2.18 mins - it's in English :)

    Crisis communication: What, when & how should be communicating right now!

    Sabrina was a guest on digital hotel management podcast, Hotelomotion run by Valerie Wagner who is an expert in this field and has a fantastic blog and podcast as well as provides consulting services to hotels. In the podcast, Sabrina discussed the ins and out of what and how hotels should be utilising social media platforms to communicate during the Covid-19 period. This podcast is generally in German but this particular episode is in English. Tune in and check it out!

    Why#Eventprofs Need to be on Social Media.

    Most of you are on social media, but bet you're not using it enough. With the right strategy, social media can be on of the most effective ways to grow your events brand and reach your corporate clients.In this episode, Jason Greenman speaks to Sabrina Meyers from Hot Hospitality about social media basics. They answer three simple questions today:1. Why should event professionals, hotels and destinations bother with social media?2. What social platforms do we recommend for the industry?3. How do you choose the best user name or handle?

    What #Eventprofs Should Publish on Social Media

    You're an event professional and you're happy with your social media profile. But what should you be publishing? What should you write? How often? In this episode, Jason continues his conversation with Sabrina Meyers about social media basics. They answer two simple questions today: 1. What kind of content should you be publishing? 2. How often should you be posting content?

    How to Gain Followers and Measure ROI in Social Media.

    You want more followers - but is that the right question? How can you measure your success on social media?In this final episode (part III of III), Sabrina and Jason aim to answer these questions. They also share which platforms they believe are best for the events industry. Event planners, #eventprofs, and more will find value here.

    We're Going on a Digital Trip

    Listen in as Sabrina talks to podcast host, Matt Coynes about a project that she was apart of called 'The Digital Trip' - the event industry's first ever two-day virtual familiarisation trip to Stavanger, Norway and how the pandemic has severely impacted the destination marketing agencies and organisations. She also talks about the opportunities that are available online and through digital marketing for such bodies to effectively market their destinations at a time where travel isn't possible.

     

    Leveraging Social Media for Your Online Visibility

    Sabrina breaks down influencer marketing and how to use social media to optimise your online personal and professional brand. Learn about Sabrina's career journey from where and how it all began and how she ended up doing social media strategy, consulting and coaching. She also drops her top tips on social media management.

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