The Singapore Exhibition & Convention Bureau

The Singapore Exhibition & Convention Bureau

This was a 3-month virtual social media campaign paid collaboration designed to highlight Singapore as the go-to global business event destination and Asia-Pacific node.

The key focus was to feature safety, trust and innovation in the destination as it works hard to 'return' to safe live, in-person events as well as successfully delivering virtual and hybrid event models.

Deliverables:

1 Instagram, LinkedIn and Twitter post every week per month (3 months)

Hosted a two-part 'discussion' series called 'Spotlight Singapore Series' on specific current industry themes with special guests from Singapore Tourism Board and expert event professionals